HomeMy WebLinkAboutPROMEDIA 2017 6
PROMEDIA
GROUP
City of Jeffersonville 2017
P.R. and Social Media Quotation / Supplemental Social Media &
Digital Marketing Plan
"Promote Positive Economic and Redevelopment Campaign"
Prepared for:
GXT Y O�
A
y O
W
N
* 'rr
soN
January 18, 2017
Presented To:
The Jeffersonville Redevelopment Commission
Rob Waiz,
Economic and Redevelopment Director
January 18, 2017
Presented by: by Dan Williamson
Email: dan@promediagroup.com
Phone: (812) 948-5844
Fax: (866) 350-4452
f
All Information Contained in This Quotation is Confidential and solely for use by for the City of Jeffersonville. The
City of Jeffersonville will not disclosed details contained within to any other party without prior consent of
ProMedia Group.
a
PROMEDIA
G R 0 U P
% 1t�
PROJECT DESCRIPTION
ProMedia Group will promote positive Economic and Redevelopment messages
regarding the City of Jeffersonville via existing internal communication channels, local
and social media per the described services below.
1. Monthly Video News Release: (VNR) Monthly Video News Releases (VNR's) will be
produced and broadcasted via City's website, Facebook and YouTube Channel.The
VNR's will be approximately 3 minutes in length and will be produced utilizing animated
graphics, photos and video footage. Each video will feature various topics including;
Current Events, News Stories, Department Spotlights, and Mayor's Message. Each
segment highlighting topics that support and reinforce positive occurrences in The City
(business, redevelopment,community, events,tourism) etc. We will utilize a
professional voice-over talent that will host the VNR off-camera. Video interviews with
be conducted and edited into the finished program. The program's visual content will
primarily consist of photos and video clips provided by the City.
Investment-$1,850.00 per mo.
2. Monthly Social Media Campaign: ProMedia Group will maintain The City's FaceBook
page and twitter feed. We will provide copywriting, and project management for
daily/weekly updates that will promote events, news and happening within the City of
Jeffersonville. The social network will be monitored at all times insuring the City is
represented in the best possible way.
Investment-$1,500.00 per mo.
3. Monthly Website Content Management:www.cityofieff.net will be managed by
ProMedia Group. We will provide copywriting, photography and project management
to complete written news stories that will be uploaded to the City's website. Special
events, News Stories, City Initiatives and Mayor's comments will be updated on a
regular basis. In addition, ProMedia Group will provide up to six hours per month to
perform on-going updates and website maintenance for internal departmental pages.
Investment-$750.00 per mo.
4. Website Hosting, Maintenance and Updates: ProMedia Group will provide website
hosting and up to 5 hours per month to perform ongoing updates and website
maintenance for internal department pages.
Investment-$600.00 per mo.
5. Bi-Annual Newsletter: ProMedia Group will produce 2, 10-page color Newsletters,
Spring and Fall. Creative concepts, Copywriting, Design and project management will be
provided to complete written news stories that will be printed and mailed per the City's
preferred vendor. (printing/postage not included within this quote)
Investment: $500.00 per mo.
1
All Information Contained in This Quotation is Confidential and solely for use by for the City of Jeffersonville. The
City of Jeffersonville will not disclosed details contained within to any other party without prior consent of
ProMedia Group.
a
PROMEDIA
GROUP
Supplemental Social/Digital Campaign
ProMedia Group recommends the following additions to the current social media and
digital marketing plan for the City of Jeffersonville Redevelopment.The ProMedia team
has put together a list of changes and improvements that we believe can help the City
extend its message to a younger audience. Choosing to enact any one of the options
listed does not require all options in this proposal to be implemented.
Monthly Video News Release (VNR)
• New Intro for Jeff Currents
The video intro for Jeff Currents has been roughly the same since its
inception. With the possibility of publishing to a new platform and
reaching a newer, younger audience, we feel a change could benefit the
branding of the video series.
• Publish to Facebook with boost
Over the last year, the City's videos have seen tremendous success when
published directly to Facebook and then boosted. Example: The recent
Housing Report video (which was published to Facebook) had more views
and saw more social media interaction than the entire year of Jeff
Currents (published to YouTube) combined. We would still post to
YouTube but would like to reach our Facebook audience more directly.
Social Media and Photography
• Verify all City of Jeffersonville Accounts
"Verifying" a social media account allows for your account to appear at
the top of search results more often and deters fake accounts from
passing themselves off as official.
• Establish an official #hashtag
r Using a consistent hashtag endorsed by the city encourages more social
media interaction on Twitter and allows us to track public conversations
about the city.
• Designing and submitting "Photo Filters" for Social Media channels.
r Graphic design services for social media "photo filters" for downtown,
various special events, and the city of Jeff in general.
• Create an Instagram account
The social media platform, Instagram, can be a way to keep the younger
generations informed about what is going on in their city. Establishing
this account could be an integral part of reaching a younger audience.
• Photography
y In order to populate the social media channels of Jeffersonville,
professional photography of special events will be provided at the
request of the City.
1
All Information Contained in This Quotation is Confidential and solely for use by for the City of Jeffersonville. The
City of Jeffersonville will not disclosed details contained within to any other party without prior consent of
ProMedia Group.
a
PROMEDIA
GROUP
Supplemental Digital Campaign, cont...
Social Media Events and Programs
• Twitter Takeover
The mayor will "takeover" the city's twitter account for a day. We will
promote the event weeks in advance. Citizens can reach out to the city
account and get a response on questions directly from Mayor Moore.
ProMedia Group will provide an employee to be on site for most of the
day, helping sort through incoming tweets and craft replies.
• Monthly Podcast
A monthly podcast will be recorded and posted to the city's website and
social media platforms. The duration of the podcast will be approximately
15—20 minutes. A set of equipment will be assembled for the possibility
of recording the program at various sites around Jeffersonville.
• Video Promos
y Short videos can be made for promotion purposes for either (or) both the
Monthly Podcast or the Twitter Takeover. The videos will feature the
Mayor answering a few questions, promoting the citizens' opportunity to
ask him their questions via Twitter and have them answered on the day
of the Twitter Takeover or during the Podcast.
Supplemental Investment: $1,300.00 per mo.
Summary
ProMedia Group is providing the option for the additional following services:
• Development of new intro for monthly Video News Release
• Publish VNRs through additional social media platforms
• Verify social media accounts
• Create and establish an Instagram account
• Promote the use of a city-sponsored hashtag on Twitter
• Start a monthly Podcast with the Mayor
• Provide support and promotion for Twitter Takeover
• Create specific video promotions for online events
• On-going consultation, project management, post-meeting reporting
• Social Media Data and Tracking
• Photography
1
All Information Contained in This Quotation is Confidential and solely for use by for the City of Jeffersonville. The
City of Jeffersonville will not disclosed details contained within to any other party without prior consent of
ProMedia Group.
0
PROMEDIA
GROUP
Agreement
Total Monthly investment: $6,500.00
We kindly request payment in the following increments:
• ProMedia will bill monthly for services rendered.
• Client will make monthly payments per its normal process.
1. Creative approval. Client must approve the script, layout,outline and any other creative
project elements by the date established above. Late approval may result in final delivery after
the promised delivery date.
2. Third-party vendors. It is understood that ProMedia Group may work with various vendors
to complete certain aspects of custom projects.
3. Additional charges. Any changes made to the project description in this proposal may result
in additional charges to be determined, based on the changes. Any changes made to the copy,
creative treatment or layout after approval can result in additional charges.
4. Creative control. ProMedia Group retains creative control of the product to the extent it
meets our standards of quality,excellence and integrity.
S. Portfolio inclusion. ProMedia Group reserves the right to include the finished product in its
portfolio,and potentially in the portfolios of third-party vendors,with the purpose of
demonstratio other clients,award entries or other promotional activities unless otherwise
requested]
Rob kVaiz, Ci of J7/s;
ville
Date: �/
Dan Williamson, ProMedia Group, Inc.
Date:
i
All Information Contained in This Quotation is Confidential and solely for use by for the City of Jeffersonville. The
City of Jeffersonville will not disclosed details contained within to any other party without prior consent of
ProMedia Group.
PROMEDIA
GROUP
*General Terms & Conditions
1.Client Cooperation:
Client represents that its Authorized Representative has authority to act on behalf of Client, including but
not limited to, to accept/approve any completed Workflow Stage services, issue change orders, and sign
other writings with respect to Project. Client may change its Authorized Representative at any time upon
written notice to ProMedia Group. Client agrees to fully and promptly cooperate with ProMedia Group in
connection with its services hereunder by making Client's Authorized Representative available to assist
ProMedia Group by, among other things, reviewing and accepting/approving completed Workflow Stages,
and otherwise pursuant to Agreement upon ProMedia Group 's reasonable request.
2.Approvals:
Client's Authorized Representative will be required to approve or suggest revisions during the Project.
After being given materials for approval, Authorized Representative will be notified and thereafter, will
have 10 days to make revisions in writing and submit same to ProMedia Group or sign-off indicating
Client's acceptance thereof. If Client makes no revisions during these revision periods or fails to timely
sign-off, ProMedia Group may deem all services rendered in connection with then completed Workflow
Stage to meet Client's satisfaction and to have been approved and ProMedia Group may then proceed to
next Workflow Stage.
3.Invoices:
Contractor will submit a quote to be signed. Upon acceptance of the quote, an initial deposit invoice and
incremental invoices for all services performed will be submitted to the Client. Payment for these invoices
is due on receipt.
4.Indemnification:
Client agrees to indemnify and hereby holds harmless ProMedia Group and its agents, employees and
Subcontractors from and against any and all losses, expenses, claims, liabilities and damages (whether
consequential, incidental, or otherwise) resulting from the use or reproduction of Client Materials/Media
furnished by Client hereunder or Client's breach of Agreement.
S. Liability:
ProMedia Group warrants to Client that the material, analysis, data, programs and services to be rendered
hereunder will be of the quality designated and will be performed by qualified personnel. ProMedia Group
makes no other warranties, where written,oral or implied, including without limitation warranty of fitness
for purpose or merchantability. In no event shall ProMedia Group be liable for indirect, incidental, special
or consequential damages, whether or not the possibility of such damages has been disclosed to ProMedia
Group in advance or could have been reasonably foreseen. ProMedia Group's liability for Client's actual
damages will be limited to the actual amount paid by Client for the aforementioned services. This
limitation shall apply regardless of the form of the action, whether such liability arises from a claim based
on contract warranty, tort or otherwise, including negligence. This limitation does not include liability due
to claim by Client for bodily injury, damage to real
property or damage to tangible personal property for which ProMedia Group was found legally liable.
6. Nondisclosure of Confidential Information:
ProMedia Group acknowledges and agrees that, in rendering services hereunder, it may be given access to
information about Client, its products and services, methods of manufacture and methods of doing
business, as well as customer identifications, internal business information and other information about
Client's business. To the extent that Client designates such information as confidential, ProMedia Group
agrees to take reasonable precautions to maintain this information in confidence and not to disclose it
except to those under its control and who have the need to know such information.
7. Disputes:
Any dispute that arises between the parties with respect to the performance of this Agreement and
subsequent Proposals shall be submitted to binding arbitration by a mutually agreed upon arbitration
program, to be determined and resolved by said arbitrator under its rules and procedures the parties
hereby agree to share equally in the costs of said arbitration. Arbitration will be undertaken and concluded
within 15 days of commencement.
1
All Information Contained in This Quotation is Confidential and solely for use by for the City of Jeffersonville. The
City of Jeffersonville will not disclosed details contained within to any other party without prior consent of
ProMedia Group.