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HomeMy WebLinkAboutJPD Recruitment Campaign City of Jeffersonville Government Contract Coversheet Please note:All information MUST be completely filled out and submitted to Clerk's Office within 48 hrs of execution. Date Submitted to Clerk: (—(/ /214 Department: [Vint V± Vendor Name: 2Vr) kkeiditi;u- Sign Date: Le 7--4j 15 Ending Date: 3'L) ltt.IV(' ) Amount of Original Contract: Is this an amendment or change order to original contract? Yes or No Amended Contract Amount: Purpose: PO RtatrittitviAert4) etwe, For Clerk's Office to fill out Date uploaded to Gateway: !ER1SCY.iv:/ IUD --.4 __._ __. ]f Esc.iecz � = J fJ r !iJiviii Pry a 4;474, % City of Jeffersonville Recruitment Campaign To: Mike Moore Mayor, City of Jeffersonville From: Dan Williamson Founder & CEO, ProMedia Group Date: May 23, 2024 fa ProMediaGroup 4106 Reas Lane New Albany,Indiana 47150 p:812.948.6214 www.promediagroup.com PROPRIETARY AND CONFIDENTIAL Hello. Marketing is all about connecting the right message with the right audience at the right time. The end goal? Driving profitable customer action. That's what we do best. ProMedia Group is committed to helping our clients achieve success in the digital realm through creative and proven strategies in marketing and advertising. We will provide the tools to help you to grow your business regionally, nationally, and beyond. Our mighty team of thinkers, creators, strategists, innovators, idea-enablers, and go-getters are here to help you along the way to success. This proposal outlines how we plan to do that. From diagnosis to cure, we'll help you find a path to the results you're looking for. We understand people are using their phones for just about everything, but we also understand that people still like things like good old-fashioned mailers. So,whether it is digital or traditional media,we have you covered. We're excited about the opportunity to work with you and help grow your business. Thanks from the team at ProMedia Group! Our Core Values CREATIVE I COLLABORATIVE I CLIENT-FOCUSED G PROPRIETARY AND CONFIDENTIAL Our Services imaramemiLimmisonsains._ e . _ MIII r sits s WEB DESIGN & --.-VIDEO PRODUCTION DEVELOPMENT 11441,4:!PI:- .. 6.9N u e r6� Y I 'ram. PRINT & . . ► E ERCIAL TRADITIONAL MEDIA ® '� OGRAPHY Jo& ova Ail 4. plural . b : Make sure your marketing is too. Our Services + You Project Concept The City of Jeffersonville is excited to highlight the exceptional opportunities offered by the Jeffersonville Police Department, along with the outstanding benefits and lifestyle of the community. In light of recent decisions to enhance compensation and foster a family-friendly work environment,they wish to launch a recruitment campaign that emphasizes competitive pay, improved benefits, and a vibrant work-life balance. Join us in showcasing why Jeffersonville is a great place to live,work, and thrive. The following outlines ProMedia Group's comprehensive scope of work,encompassing a targeted digital strategy designed to assist in achieving these goals. Scope of Work Video & Photography ProMedia Group will produce (1) 30-second video for recruitment in the Jeffersonville Police Department. The video will be filmed in a one (1) day on-location acquisition and will feature current serving officers and staff. ProMedia Group will work with JPD in developing 30-second scripts for this video. ProMedia Group will provide the following services for this production: • Pre-production coordination &setup • Up to 1/2 day of scriptwriting • Up to 1 day of on-location acquisition • Up to 1 day of color correction and organization • Up to 1 day of digital editing and post-production • Packaging of final products for web delivery • Packaging for social media and digital advertising Digital/Social Advertising ProMedia Group recommends the creation and implementation of a digital/social recruitment strategy using the 30-second video to engage with potential recruits and encourage joining the JPD team. We will create a robust campaign that will use multiple forms of media channels that will be delivered to an audience living or working within a 20-mile radius of the following cities: Bloomington, Bowling Green, Cincinnati, Evansville, Indianapolis,Lexington,Louisville, Muncie, Murray,and Terre Haute. All advertising will be delivered via cross-platforms. PROPRIETARY AND CONFIDENTIAL Social Media Advertising- ProMedia Group will place your ad on Facebook and Instagram, fostering engagement and interaction among audiences on both your social media pages as well as your website. These ads will exclusively target specified audiences as'sponsored" content and will not appear as regular posts on your platform page. Estimated Audience Size: 2,800,000-3,300,000 I 30-Day Ad Campaign I Freq 1.2-1.5 Budget: $12,000 • Est: Reach 729K-2.07M/Impressions 874.8K-3.105M/Clicks 3,285-62,100 Budget:$14,000 • Est:Reach 850.5K-2.415M/Impressions 1.0206M-3.6225M/Clicks 3,705-72,450 Budget:$16,000 • Est: Reach 972K-2.76M/Impressions 1.1664M-4.14M/Clicks 4,380-82,800 Budget: $18,000 • Est: Reach 1.0935M-3.105M/Impressions 1.3122M-4.6575M/Clicks 4,935-93,150 Budget: $20,000 • Est: Reach 1.125M-3.45M/Impressions 1.458M-5.175M/Clicks 5,490-103,500 YouTube Advertising-ProMedia Group will place your ad on YouTube and launch a targeted video ad campaign to engage with audiences and direct them to your website. These ads show before,during, and after YouTube content as "sponsored"content and are targeted to your key demographic. Budget:$1,000 • Impressions 13B *Increasing the budget on this platform does not extend the estimated Reach, Impressions, or Frequency. Spotify Advertising-ProMedia Group will place your ad on Spotify and launch a streaming radio campaign to engage with audiences. This 30-second video commercial will be shown to users as "sponsored"content and will be placed in between audio content to those in your target key audience. Budget: $1,000 • Reach 1.144M -2.124M/Impressions 1.144M -2.124M/Freq 1.0-1.9 *Increasing the budget on this platform does not extend the estimated Reach, Impressions,or Frequency. Note: Due to Equal Employment Opportunity(EEO)guidelines,targeting demographics such as age,race,gender,or specific zip codes is prohibited. PROPRIETARY AND CONFIDENTIAL Investment Prices are based on a one-year agreement Service Investment Video: 30-Second Recruitment Video $2,000 Social/Digital Advertising Monthly • Facebook/Instagram $20,000 • YouTube $1,000 • Spotify $1,000 Total 30-Day Investment $24,000 Payment Terms One-time fees will be invoiced upon completion.Monthly invoices are due as indicated. The Scope of Work will begin within the first two weeks after the contract is signed,starting with an initial kick-off meeting to coordinate timelines,obtain logins,and credentials,and acquire established branding assets. Terms of Service ProMedia Group agrees to be bound by these Terms of Service(TOS)when we process your payment information. You(Customer)agree to be bound by this TOS and our Privacy Policy upon signing this contract. We may amend our Terms of Service or Privacy Policy from time to time.We will notify you of these changes to our policy. 1.CONTACT INFORMATION-You are required to provide us with accurate information when setting up your account and during the course of our relationship.On occasion,we may need to communicate with you by email about your service.You agree to maintain a working email address that is monitored daily.We have no responsibility or liability for interruptions in service based on communications that are misdirected,blocked,or otherwise not received as a result of your failure to provide us with updated contact information.All of our regular contact with customers is done by email.The primary contact in our records is considered by us to be our customer.Only that entity may request changes to your account.That contact email can be set up by us and will be through Gmail or your service of choice. 2. PAYMENT-You are responsible for the fees and charges displayed on our pricing page or on your invoice debited to your account.All payments are made prior to the period of service being provided.The initial payment begins hosting immediately and is not dependent upon usage.Our obligation to provide service to you is contingent upon your payment of the fees by your due date. It is your responsibility to ensure that we receive payment.We may temporarily deactivate websites for nonpayment 10 days after the due date.Should service be suspended for any reason,including nonpayment,fees will continue to accrue. If fees accrue beyond 30 days,we will terminate the account. 3.BILL DISPUTES-If ever you have an issue with a bill,we will work with you in all good faith to resolve it immediately. 4.TERMINATION- We require a ninety(90)day notice prior to canceling ProMedia Group's services,however,you will still be bound by this contract and you will be required to pay any amount remaining in the contract retainer.This contract stays in place and automatically renews unless notice of cancelation is received 90 days prior to the renewal date.If for some reason one part of this contract becomes invalid or unenforceable,the remaining parts of it remain PROPRIETARY AND CONFIDENTIAL in place.We may also terminate your account at any time if we,at our discretion,deem it necessary for any reason, including nonpayment or inappropriate content.If we terminate your account and decide to restart your services,new setup fees may apply,and we cannot guarantee that we can restore your previous content. Upon termination,your account will be closed.We have no responsibility to forward email or website traffic or other communications for you once your account is closed.You are encouraged to keep services active during a transition period should you seek to gather and/or transfer your content. 5.AGENCY OF RECORD-The Client hereby agrees that ProMedia Group is the agency of record for ail advertising, marketing,media buys,and public relations.Agency is hereby authorized to make purchases on Client's behalf pending Client's approval.The agency shall put forth its best effort to further the Client's interest and endeavor to make their communication successful. Payment Agreement 1.CLIENT COOPERATION-The client represents that the Authorized Representative has the authority to act on behalf of the Client,including but not limited to,accepting/approving any completed Workflow Stage services,issuing change orders,and signing other writings with respect to the Project.Clients may change their Authorized Representative at any time upon written notice to ProMedia Group.The client agrees to fully and promptly cooperate with ProMedia Group in connection with its services hereunder by making the Client's Authorized Representative available to assist ProMedia Group by,among other things,reviewing and accepting/approving completed Workflow Stages,and otherwise pursuant to the Agreement upon ProMedia Group's reasonable request. 2.APPROVALS-The Client's Authorized Representative will be required to approve or suggest revisions during the Project. After being given materials for approval,the Authorized Representative will be notified and thereafter,will have 10 days to make revisions in writing and submit the same to ProMedia Group or sign off indicating the Client's acceptance thereof.If the Client makes no revisions during these revision periods or fails to timely sign-off,ProMedia Group may deem all services rendered in connection with the completed Workflow Stage to meet the Client's satisfaction and to have been approved and ProMedia Group may then proceed to the next Workflow Stage. 3.INVOICES-The contractor will submit a quote to be signed.Upon acceptance of the quote,an initial deposit invoice and incremental invoices for all services performed will be submitted to the Client.Payments for these invoices are due as indicated on the invoice. 4.INDEMNIFICATION-The Client agrees to indemnify and hereby holds harmless ProMedia Group and its agents, employees,and Subcontractors from and against any and all losses,expenses,claims,liabilities,and damages(whether consequential,incidental,or otherwise)resulting from the use or reproduction of Client Materials/Media furnished by Client hereunder or Client's breach of Agreement. 5.LIABILITY-ProMedia Group warrants to the Client that the material,analysis,data,programs,and services to be rendered hereunder will be of the quality designated and will be performed by qualified personnel.ProMedia Group makes no other warranties,written,oral,or implied,including without limitation the warranty of fitness for purpose or merchantability.In no event shall ProMedia Group be liable for indirect,incidental,special,or consequential damages,whether or not the possibility of such damages has been disclosed to ProMedia Group in advance or could have been reasonably foreseen. ProMedia Group's liability for Client's actual damages will be limited to the actual amount paid by Client for the aforementioned services.This limitation shall apply regardless of the form of the action,whether such liability arises from a claim based on contract warranty,tort,or otherwise,including negligence.This limitation does not include liability due to a claim by the Client for bodily injury,damage to real property,or damage to tangible personal property for which ProMedia Group was found legally liable. 6.QUOTES-Quotes are valid for thirty(30)days.This proposal is good from the date presented up to thirty(30)days from the presentation.After that ProMedia Group reserves the right to renegotiate this proposal. 7.DISCLAIMER-The customer agrees to fully indemnify and hold ProMedia Group free from harm in any and all claims resulting from the customer not having obtained all the required copyright,and/or any other necessary permissions,as well as any ADA violations for the websites and materials ProMedia Group or customer,provides. 8.INTELLECTUAL PROPERTY RIGHTS-Please read this disclaimer carefully.The content included in this document,all ideas,concepts,art,and presentations made are the intellectual and creative property of ProMedia Group.You may not reuse,republish,or reprint this content without our written consent. PROPRIETARY AND CONFIDENTIAL All information contained here is for presentation purposes.It is not intended as a guide or as professional advice to be used elsewhere.Should you decide to act upon any information presented here without the express consent of ProMedia Group, you do so at your own risk. Acceptance & Signatures The parties hereby agree to the terms and conditions set forth in this agreement.This agreement is demonstrated by the signatures below: 6-±tki Ottt,tALL(.1-C Accepted for by Signed: S444- Title: .��.Ctt(� . t. �G 111AIlt 11 �11 W tC,CA Date: Lt 5( Accepted for ProMedia Group by Dan Williamson Signed: Title: CEO/Founder Date 06/06/24 06/06/24 PROPRIETARY AND CONFIDENTIAL