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HomeMy WebLinkAboutRETAIL RECRUITMENT AND RETITION SOLUTION • C` `4ts • Proposal RETAIL RECRUITMENT & RETENTION SOLUTION CRY w JEFONVILLE Prepared by: Dennis Maher Expiration: January 15, 2019 ��0� Page 2 of 8 OUR VALUE PROPOSITION Since our founding in 1994, Buxton has been a leading force in retail site selection and development. We are recognized for creating solutions that provide results. Buxton began as a service to help retailers make informed site selection decisions by understanding their customers and precisely determining their markets. Buxton soon realized that the company's expertise in retail site and market analysis could also be leveraged to benefit communities desiring retail expansion. BUXTON'S AWARDS & HONORS NRFRETAIL RST@MPANY /.m EY Entrepreneur 'INF Of The Year' Named to The List of People Most Innovative Customer Service Shaping Retail's Future Company of the Year a2 on the Fast SO Department of the Year More than simply providing data, Buxton supplies custom marketing materials and strategies targeting the unique site requirements of retailers, developers, and commercial real estate brokers. Buxton clients achieve outstanding success using our tools for retail identification, selection, and recruitment. Clients benefit from Buxton's unique understanding of site selection from the retailer's point of view. • Grow Your Community. Create new, permanent jobs that will satisfy your citizens' desire to shop at home; retain dollars currently spent outside of your community and maximize revenue growth to fund city services • Leverage Buxton's Retail Industry Expertise. Establish credibility with decision makers by providing factual evidence to support your site and gain a competitive position by leveraging our experience: • 4,000+ total clients from the retail, restaurant, healthcare, and public sector industries • 800+ public sector clients nationwide • 40+ million square feet of retail space recruited • 500+ cumulative years of retail management and economic development experience • Access Your Buxton Solution with Ease. Utilize your best-in-class retail recruitment solution via SCOUTTM with the touch of a button from any mobile device;gain answers to your retail recruitment and site analysis questions and have the big picture in the palm of your hand • Develop a Long-Term Partnership. Receive personal guidance and ongoing insight into key industry topics 2651 South Polaris Drive Fort Worth,TX 76137 1-888-2BUXTON www.buxtonco.com Buxton® Page 3 of 8 SCOPE OF SERVICES Buxton is pleased to present this proposal to the City of Jeffersonville, IN. The purpose of this proposal is to outline and review your community development objectives and how Buxton's solutions will enhance your ability to effectively meet those objectives. City of Jeffersonville's Objectives: 1. Support existing businesses with retail insights. 2. Strengthen the retail efforts along 10th street. 3. Bridge the gaps in the Grocery markets. 4. Help keep local dollars local. Retail Recruitment and Retention Solution: Your Community Profile Our solution is a total marketing strategy that enables community leaders to understand the consumer profile of their residents and to identify specific retailers and restaurants who seek a market with household purchasing habits just like yours. This solution provides you with the ability to actively pursue identified retailers, making a compelling case for their expansion to the City of Jeffersonville by utilizing custom marketing packages that Buxton will create for you. You will have access to the same analytical information and insights retailers depend on today to make site selection decisions. This knowledge will provide you with instant credibility and the ability to differentiate your community. Step 1 -Research Your Community Buxton uses over 250 consumer and business databases that are updated regularly and compares your potential sites to the universe of all competing sites operating in the U.S. We define your current retail situation and those in any neighboring communities that impact your retail environment. Step 2-Define and Evaluate Your Trade Area Customers shop by convenience, measuring distance based on time, not mileage. We will conduct a custom drive-time analysis to determine your trade area using our proprietary methodology and knowledge of individual retail clients' actual trade areas.Your drive-time trade area will be provided to you as a map that accurately depicts your consumer shopping patterns. Step 3-Profile Your Trade Area's Residential Customers Your community profile will analyze every household in your drive-time trade area. Based on more than 7,500 categories of lifestyles, purchase behaviors, and media reading and viewing habits (psychographics),the households in your trade area are assessed to gain an understanding of the types of retailers that would be attracted to your site. Step 4-We Match Retailers and Restaurants to Market Potential Buxton will match the consumer profile of your community's trade area against the customer profiles of 5,000+ retailers in our proprietary database. We will identify the similarity between the two profiles analyzed using Buxton's proprietary retail matching algorithm to determine if your site presents an attractive opportunity for each retailer. We then qualify the list of matched results to verify that a retailer is currently operating or expanding, that they operate in similar sites, and that your site affords adequate buffer from competition and cannibalization to be realistically considered. 2651 South Polaris Drive Fort Worth,TX 76137 1-888-2BUXTON www.buxtonco.com BUXton Page 4 of 8 Step 5-We Create Marketing Packages Buxton will assemble individualized marketing packages for up to twenty (20) targeted retailers. We will notify each retailer's key real estate decision maker by letter, informing them that they have been qualified by Buxton as a potential viable fit for your site and should expect to be contacted by a representative of the city. Your marketing packages will be delivered to you in SCOUT and include a: 1. Map of the retail site and trade area 2. Map of the retailer's potential customers 3. Retailer match report that compares the site's trade area characteristics and consumer profile with the retailer's sites in similar trade areas Step 6-We Provide Business Retention Tools Buxton will provide reports through SCOUT that can be used to support business retention efforts by helping local business owners to make better business decisions. In addition, Buxton is pleased to offer the City of Jeffersonville access to LSMx. LSMx, which stands for Local Store Marketing powered by Buxton, is a customer acquisition solution designed specifically for small business owners and franchisees. The City of Jeffersonville can also leverage this tool to support local businesses and entrepreneurs,foster an environment that encourages private/public partnerships, and strengthen the business climate in their community. Upon execution of the LSMx Addendum, the City of Jeffersonville will have access to up to 25 complimentary LSMx monthly subscriptions/license codes*to distribute to local retailers, restaurants and service providers. Solution Deliverables: • SCOUT Touch access • Drive time trade area maps • Retail site assessment • Retailer specific marketing packages (for up to twenty (20) retailers) • *LSMx subscriptions (for up to twenty-five (25) monthly license codes) Multi Year Deliverables: Years 2 and 3 of this agreement will include a Retail Recruitment model refresh, retail marketing packages, LSMx subscriptions*, and full access to SCOUT and SCOUT Touch. *LSMx deliverables are subject to the City of Jeffersonville executing the LSMx Addendum and the terms and conditions described therein. 2651 South Polaris Drive Fort Worth,TX 76137 1-888-2BUXTON www.buxtonco.com Buxton® Page 5 of 8 Access and Use Your Retail Recruitment and Retention Solution via SCOUT Touch Buxton's Retail Recruitment and Retention solution will allow you to actively recruit retailers to your community and support existing businesses with the push of a button in SCOUT Touch, providing you with crucial information about your community, your trade areas, your residents, and much more. SCOUT is a web-based platform that is accessible on any Windows or iOS enabled device with an Internet connection. It is designed to give decision-makers in your community access to the data and solutions that will assist them in making better business decisions. The Retail Recruitment and Retention solution enables four (4) SCOUT users with the ability to run demographic and trade area profile reports, and view maps and other data elements. In Buxton's SCOUT Touch you will be able to: • Identify retail matches • See aerial view • Run variable reports • View physician intelligence • View city limit maps • Run comparable reports • Run healthcare reports • Run demographic reports Support local business retention and expansion efforts with reports contained in the SCOUT reporting suite, including but not limited to: Consumer Propensity Report Create Profiles Report Quantifies likelihood of consumers of a given Profiles a specific trade area to determine the trade area to consume various goods and likes/dislikes, spending behavior, and marketing services or possess certain attitudes and opinions. preferences of the households and workers This report can help local entrepreneurs, business within that geography.This report can help local owners and store managers better optimize their businesses evaluate a market's retail potential or merchandise/product offerings or their local enhance marketing efforts. marketing strategies. Retail Leakage and Surplus Report Count Base Daytime Population Report Quantifies the potential surplus or leakage in a Examines the workforce in the study area and trade area. This guide can help businesses provides a count of the workforce population by understand how well the retail needs of residents industry. This report allows retail and restaurant are being met, uncover unmet demand and owners to gain insights about how the population opportunities, and measure the difference in the trade area differs during work hours so local between actual and potential retail sales. businesses can cater to different types of workers. a- .� `'• , t4110.44 4111* A• 400 411 -Th 4600 44> 44> •= it • 2651 South Polaris Drive Fort Worth, TX 76137 1-888-2BUXTON www.buxtonco.com B11'4tOI1- Page 6 of 8 SUPPORT SCOUT Technical Requirements SCOUT can be accessed at the following URL: www.buxtonco.com SCOUT is a web-based platform accessible on any desktop, laptop, or mobile tablet device that has an Internet connection. When operating the platform, Buxton's recommended hardware configuration is 4-core CPU, 4 GB RAM (or higher). Examples include most modern-day laptops or desktops purchased within the last 3 years, iPad Pro 2017 or newer, Microsoft Surface Pro 2 or newer, or Samsung Galaxy Tab S3. The recommended browser for accessing SCOUT is the latest version of Chrome. Buxton's Helpdesk (1-817-332-3681) is available during normal office hours (8:00 AM-5:00 PM CST,excluding weekends and public holidays). Buxton's Helpdesk team will be available to support all educational, functional, and technical inquiries and will respond to all requests within twenty-four (24) hours of submission. Buxton's Helpdesk Monday-Friday:8:00 am-5:00 pm CST 1 -817-332-368 2651 South Polaris Drive Fort Worth,TX 76137 1-888-2BUXTON www.buxtonco.com Buxton® Page 7 of 8 TERM, FEES, AND DELIVERY Annual Fee $50,000 Agreement Term Three (3) Years Year 1 Fee (50%invoiced upon execution of this agreement; $50,000 50%invoiced upon targeted retailer identification) Year 2 Fee (Invoiced 1st anniversary of this agreement) $50,000 Year 3 Fee (Invoiced 2nd anniversary of this agreement) $50,000 Delivery The City of Jeffersonville, IN will have access to retail match lists and marketing packages within sixty(60) business days of execution. Your SCOUT access will be enabled within ten (10) business days of the execution of this agreement. The City of Jeffersonville,IN will have access to retail match lists and marketing packages within sixty(60)business days of execution. The initial term of this agreement is for three (3) years with services invoiced annually. However, at any time during this initial 3-year term, the City of Jeffersonville may cancel services for the following year by providing written notice to Buxton at least sixty(60)days in advance of a yearly renewal.All service fees associated with this agreement are due in net twenty (20) days of the date of the invoice. Execution of this agreement will act as full consent that Buxton may include the City of Jeffersonville on its client list and in presentations and public relations efforts.Additionally,Buxton may issue a press release announcing the City of Jeffersonville as a client.When doing so, Buxton will not reveal information that is confidential and proprietary to the City of Jeffersonville. Buxto City of Jeffersonville, IN 0.44:w/i 50;1,4,..\„ Signature Sign re 0V)c� G LO //a / '/AO /% I;J t Prind Nam Print e nn d L �l N ''�/,c o �1 2J1b Nam /1, Title Date Title Date Please provide us with a primary point of contact Please provide us with a primary point of for invoice receipt. contact. Name: Name: Phone: Phone: Email: Email: Preferred Method of Receipt: Email OR U.S.Mail • 2651 South Polaris Drive Fort Worth,TX 76137 1-888-2BUXTON www.buxtonco.com BUXton® Page 8 of 8 PROJECT TIMELINE • Acquire retail location areas from the City of Jeffersonville Within ten ( •SCOUT access business dayss of executed J agreement • Research and verify the City of Jeffersonville's retail trade area • Define drive-time trade areas J • Evaluate the City of Jeffersonville's retail potential • Analyze retail leakage/surplus • Examine local business retention and expansion 010 \ • Determine customer profile J • Assess retail sites • Determine matching retailers and restaurants market potential J • Deliver marketing packages and begin Within sixty (60) communication with retailers business days post data acquisition 2651 South Polaris Drive Fort Worth, TX 76137 1-888-2BUXTON www.buxtonco.com 1JI.t . m