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PROME DIA
GROUP
Jeffersonville Parks 2019
Digital Communication Plan
Prepared for:
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November 16, 2018
Presented by:
Dan Williamson
Dan@promediagroup.com
812-948-6214 office
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PROME DIA
G ROU P
Project Descriptions:
Video Production
For Jeffersonville Parks Department, ProMedia Group will produce (6) 2 minute VNR's to market,
educate and inform about local parks, upcoming events and programs put on by the Parks Dept. The video will
be an exciting and fast-paced look at the public parks as well as programs and events to attend. A professional
voice-over will accompany the video to educate the public.
In addition,we will produce up to (3) 2 min. web videos. Each video will be produced as a stand-alone
custom production about an event or initiative sponsored by Jeff Parks. ProMedia will mange all aspects of the
production from creative concept&script writing to filing and editing. Once completed, each video will be
formatted for publication on the Parks social media and web channels.
Social Media
ProMedia Group will, on behalf of the Jeffersonville Parks Department, post 3-5 times per week to
Facebook. ProMedia Group will also post to the Park's Twitter 2-3 times a week. Instagram will feature graphics
and professional photography, and will be posted to as content is available. ProMedia Group will also monitor
messages and comments on the channels and respond accordingly.
Posts will draw attention to events and programs hosted by the Parks Dept, and will share content from
other official city of Jeffersonville pages. In addition to cross promotion and events, posts will include various
campaigns and promotions to increase awareness of opportunities with the Parks Department.
Website
ProMedia Group will develop a new WORDPRESS website for the Jeffersonville Parks Department
(www.ieffparks.org) The new website will be a significant improvement over the existing website. It will
provide visitors with a fresh and clean creative treatment. The new design will be more like a "tourist"view of
Jeff Parks and provide visitors easy one-click access to Parks and Events. The new site will also be SEO and
Mobile optimized and built upon a much more secure platform. Website analytics and ongoing SEO will be
available if requested. The new Jeff Parks website will allow Staff members to easily update events and calendar
pages without the need for a website developer's help. In addition, PMG will provide ongoing web content
management and updates up to 1 hour per month.
Photography
Our professional photographers will allocate up to 3 hours each month of photography services to be used on
the website,social media, and other marketing materials.
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PROMEDIA
GROUP
Production Summary
ProMedia Group will provide the following services toward these productions:
• On-going consultation, project management, post-meeting reporting
• Research and emulation of best practices
• Copywriting, script development and editing
• On-location video production and photography
• Digital post production and editing
• Social media management
• Website development and content management
Investment Summary
• VIDEO $1,550.00
• SOCIAL MEDIA PUBLISHING $1,950.00
• WEBSITE UPDATE & MANAGEMENT $1,750.00
• PHOTOGRAPHY $ 500.00
Total Monthly Investment - $5,750.00
• ADDITIONAL SERVICES (i.e. Graph 0 BILLED UPON
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Service Agreement
Total Monthly Investment: $5,750.00
We kindly request payment in the following increments:
• All Payments will be made by the city clerk in accordance with their monthly payment
schedule.
• 12 month contract beginning 1/1/19 thru 12/31/19
1. Creative approval. Client must approve the script,layout,outline and any other creative project elements by an established date.Late approval may
result in final delivery after the promised delivery date.
2. Third-party vendors. It is understood that ProMedia Group may work with various vendors to complete certain aspects of custom projects.
3. Additional charges. Any changes made to the project description in this proposal may result in additional charges to be determined,based on the
changes. Any changes made to the copy,creative treatment or layout after approval can result in additional charges.
4. Creative control. ProMedia Group retains creative control of the product to the extent it meets our standards of quality,excellence and integrity.
5. Portfolio inclusion. ProMedia Group reserves the right to include the finished product in its portfolio,and potentially in the portfolios of third-party
vendors,with the purpose of demonstration to other clients,award entries or other promotional activities unless otherwise requested.
Accepted for clientc712-1-----r—X—s- Title: Pr` ot
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Signed: I�t e_ r J .P--C Date: a(26,/<d
Company: Jeffersonville Parks Department Date:
Accepted for ProMedia Group by: Dan Williamson Title:CEO/Founder
printed name
Signed: Date: November 16, 2018
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