HomeMy WebLinkAbout2010-R-03Jeffersonville Board of Public Works and Safety
• Wednesday, July 7, 2010
Resolution 2010-R-
Advertising Standards for One Great Community,
The City of Jeffersonville's Community Newsletter
Advertising Philosophy
Advertising in One Great Community must not conflict with the newsletter's purpose of
providing the City of Jeffersonville's residents and business owners with fact-based information
relating to city government, the community at-large and the surrounding region as it may affect
the City of Jeffersonville
Advertising that conflicts with Federal Trade Commission Advertising Guidelines (found online
at www.ftc.gov/bcp/guides/guides.shtm) shall not be accepted.
The Jeffersonville Board of Public Works and Safety reserves the right to reject any advertising
that it deems contrary to One Great Community's stated purpose.
Prohibited Content
~ 1. Advertising that is false, misleading, fraudulent or deceptive.
2. Advertising that states or implies the endorsement of a business, product or service by the
City of Jeffersonville. Advertisers who participate in the City Partnership Program are
permitted to reference their participation in the City Partnership Program in One Great
Community ads.
3. Advertising from any group identified by the Southern Poverty Law Center and/or other
credible organization as a hate group.
4. Advertising that is political in nature, including, but not limited to, advertising that
advocates or opposes one or more candidates, political parties or political action
committees or other groups whose primary purpose involves a political agenda.
5. Advertising from media outlets whose standards do not comply with acceptable
journalism guidelines for ethics and standard, responsible reporting practices such as
those prescribed by the Society of Professional Journalists, the Society of Professional
Journalists Citizen Journalism. Academy, the National Association of Citizen Journalists
or similar organization that offers training and a code of ethics that encourages sensible
guidelines for professional, student or citizen journalists.
6. Advertising cannot contain, facilitate, promote or reference the following or any business,
organization, group or other entity that engages in the following as its primary purpose:
a. The violation of local, state or federal civil or criminal law;
b. Offensive, profane, vulgar or inappropriate language;
c. Obscene, defamatory, libelous, slanderous and/or unlawful content;
d. Alcohol products;
• e. Tobacco products;
£ Ammunition, firearms, paintball guns, bb guns or weapons of any kind;
• g. Gambling that is unregulated by the United States of America or one or more
tribe recognized by the Bureau of
i
can
states, commonwealths or Native Amer
Indian Affairs;
h.
i Scams, illegal activity or chain letters;
Contests or sweepstakes, unless authorized by the Jeffersonville Board of Public
.
j. Works or Safety; romise or
Get rich quick and other money-making opportunities that offer, p
k from home"
"
wor
promote compensation for little or no investment, including
rt-time or full-time employment or
opportunities positioned as alternatives to pa
es of monetary gain with no strings attached;
i
k s
prom
Business opportunity or investment ads that do not disclose the type of business to
. be invested in and/or the amount of investment required;
sexual terms and/or images of people in positions
nudity
includin
t
t
1. ,
g
,
en
Adult con
or activities that are excessively suggestive or sexual, or provocative images in
violation of community standards;
m. Adult phone lines or Web sites with a sexual emphasis;
n. Adult toys, videos or other adult products;
o Uncertified pharmaceutical products;
.
p. Unlicensed therapy services, such as an unlicensed masseuse;
q. Surveillance equipment;
r. Non-accredited colleges;
s.
t.
• Inflammatory religious content;
Politically religious agendas and/or any known associations with hate, criminal
u and/or terrorist activities;
Content that exploits political agendas or uses "hot button" issues for commercial
. purposes, regardless of whether the advertiser has a political agenda;
directed at an individual or group, and whether based upon
th
h
v. er
e
Hate speech, w
the age, disability, race or ethnicity, creed, national origin, religious affiliation,
e of such individual
ua
lan
it
id
g
g
y or
ent
marital status, sexual orientation, gender
or group;
w. Content that advocates against any organization, person or group of people;
x. Content that depicts a health condition in a derogatory or inflammatory way or
misrepresents a health condition in any way.
Severability artnershi co oration,
If any provision of this resolution or application thereof to any person, p P~ ~
organization, association or group is held unlawful or otherwise invalid, such invalidity does not
affect other provisions or applications of this resolution which can be given effect without the
invalid application or provision. To this end, each such invalid provision or application of this
resolution is severable it is hereby declared to be the intent of the Jeffersonville Board of Public
Works and Safety that this resolution would have been issued had any such unlawful or
otherwise invalid provision or application not been included.
•
• This resolution is in effect upon its adoption by the Jeffersonville Board of Public Works and
Safety on Wednesday, July 7, 2010.
,T
r.~-, ~.
Mayor Thomas R. G llig
Chairman, Jeffersonville and of Public Works and Safety
Attest:
~,_
"u
~C e Treasurer ~5`rn~~d ~ W 1 ~~~"
Secretary, Board of Public Works and Safety